A Short-cut to Marketing the Library Zuzana Helinsky

ISBN: 9781843344261

Published: June 1st 2008

Hardcover

108 pages


Description

A Short-cut to Marketing the Library  by  Zuzana Helinsky

A Short-cut to Marketing the Library by Zuzana Helinsky
June 1st 2008 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 108 pages | ISBN: 9781843344261 | 3.19 Mb

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, librarians must actively market the librarys products and services to its users and funding sources. This is a simpleMoreTechnological changes mean that the role of libraries is now not as obvious or assured as in the past.

This means that to survive, librarians must actively market the librarys products and services to its users and funding sources. This is a simple handbook which spells out the critical need for marketing for libraries and provides a series of easy tools to achieve success.



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