Investing in a Sustainable World: Why Green Is the New Color of Money on Wall Street Matthew J. Kiernan

ISBN: 9780814410929

Published:

Hardcover

300 pages


Description

Investing in a Sustainable World: Why Green Is the New Color of Money on Wall Street  by  Matthew J. Kiernan

Investing in a Sustainable World: Why Green Is the New Color of Money on Wall Street by Matthew J. Kiernan
| Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 300 pages | ISBN: 9780814410929 | 7.75 Mb

For business and investors, theres no doubt about it: The smart money is going green...and the growing movement toward ecologically forward-thinking companies is quickly becoming bigger and bigger. What may be surprising to some is that sociallyMoreFor business and investors, theres no doubt about it: The smart money is going green...and the growing movement toward ecologically forward-thinking companies is quickly becoming bigger and bigger.

What may be surprising to some is that socially responsible organizations arent just doing the right thing for the environment, they are also paying off financially, making their investors money and increasing the bottom line.Investing in a Sustainable World offers clear proof, through facts, figures, and hard documentation, that going green leads directly to better stock market performance...and that investors and companies who ignore it will, in fact, lose money.

The book reveals the most powerful global mega-trends--from the ongoing focus on emerging markets to natural resource depletion--which are transforming the very basis on which companies will compete, and offers an approach to sustainability-enhanced investing beneficial to both investors and companies.Revolutionary and backed by undeniable statistics, this book shows the clear link between sustainability initiatives and clear-cut profitability.



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